Ubran Skin Rx Meets Urban Vegan Rx

You might have heard of the skin care line Urban Skin Rx. The brands primary focus is people who have melanin skin. The brand really help people in the skin journey, but there is so many chemicals in each of their products. This is limiting the brand from targeting all people of melanin skin. So I came up with a new collection concept for the brand called Urban Vegan Rx.

In this presentation I start of with an overview of Urban Skin Rx. I added research and the reason for the need of a vegan line. From there I introduced the new line starting with brand identity and our target customer. From there I did mock ups of the products and packaging that gives you details of each product with the price. After the mock up I focused on how to market the new collection, and ending with marketing campaign mock up. I hope you enjoy the presentation and see the potential in my idea for a new collection.

(Click on image to view presentation)

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